AKA GARY WIESE

IDENTITY // PRINT // INTERACTIVE // ME //     Paragon Theatre Co. // Season Brochure This annual brochure portrays a season of dark comedy and honest theatre. The intimate nature of Paragon is explored visually through the piece's two-color design, cloth mailing bag, and book-binding tape. The brochure teases the season's plays by giving the reader small excerpts of dialogue.

QwestCyber Solutions / Corp. Brochure Targeting C-level execs, this brochure gives an overarching view of QCS – the country's largest Application Service Provider. Die-cuts and depth-of-field focusing on imagery visually carry through its concept, 'Freedom to Focus.'

Quintess / Ad Campaign A testimonial campaign for a luxury residence club. Actual club members experiences are used to express the unique differentiating benefits of Quintess.   Photography by Jim Erickson

IBM & Vertias // Sales Tool This internal tool demonstrates the ease of selling Veritas software on IBM hardware. Conceptually it's driven by the idea of "It's not rocket science." This idea is followed through by its retro design and approachable size – both of which bring to life a genuine easy to use feel.

Paragon Theatre Co. & Opie Gone Bad // Poster Benefiting Paragon Theatre Co., this screen printed poster announced a rare, unplugged performance by Opie Gone Bad. The gritty nature of the show worked conceptually with the theatre's honest and raw performances.

Belmar // Directory Designed for the opening of a residential and commercial re-development, this pocket-sized directory included maps of the area and also introduced new cultural programs such as art openings and street markets.

Coca-Cola & Odwalla // Point of Sale This on-premise POS is designed to drive trail and awareness for a rich protein drink made from soy and matcha – Asian tea leaves. Matcha-licious is the perfect mix of Zen and wellness, and the Asian influence is visually brought to life by cues of tranquility and enlightenment.

Greenhouse Partners // Project Journal This internal document provides account execs and designers with a roadmap to successfully completing any project. The concept deals with this 'breaking down each step' idea and lent itself to a phonetics/dictionary look and feel – complete with definitions poking fun of employees and its culture and 19th century illustration.

LeftHand Networks // Corp. Brochure Targeting technology execs, this concept distinguishes itself within the marketplace because its focus is the customer, not the hardware. Testimonials helps drive the honest tone by depicting the frustrations and concerns customers have with technology.

Quintess // Sales Brochure This sales tool showcases Quintess’ collection of homes and destinations while giving an overarching view of what the Quintess experience is about. Targeting affluent vacationers, distinct production techniques throughout the piece reflect the high standards and attention to detail delivered throughout the organization.

RMB Capital Management // Brand Guidelines An internal brand book, who's theme 'Our Roots' and plywood cover bring to life the firms dedication to growing their clients' portfolios.

Sun Microsystems // Direct Mail Introducing a server upgrade program, this pop-up concept illustrates how companies can increase server productivity and lower the cost of ownership by relating it to the robustness of a puffer fish.   Illustration by Joe Murray

Playground & Intrawest // Ad Campaign A development in Ketchum, ID utilizes the old fashioned and authentic feeling the town still has. Conceptually the ads juxtapose images from 1950's and modern day to show how much life hasn't changed in Ketchum.   Illustration by Bruce Sereta

Top ^ © 2008 Phony Lawn // Gary Wiese